02 / Company & ownership
Behind the brand.
MIT professor Amar Bose founded the company after becoming dissatisfied with a hi-fi purchase. Bose built its identity around psychoacoustics, speaker arrays and later active noise cancellation rather than conventional component claims alone.
Sources · previous brand research
- 1964
Bose Corporation is founded.
- 1968
The 901 Direct/Reflecting speaker launches.
- 2000
QuietComfort brings consumer noise cancellation to travel.



