02 / Company & ownership
Behind the brand.
Åke Nordin made a framed backpack as a teenager because soft sacks carried poorly. He founded Fjällräven in 1960 and developed functional Swedish outdoor equipment around durable fabrics and straightforward repair.
Sources · previous brand research
- 1960
Fjällräven launches with an aluminium-frame backpack.
- 1968
The Greenland Jacket introduces G-1000 fabric.
- 1978
Kånken is created to improve schoolchildren’s carrying.



