02 / Company & ownership
Behind the brand.
Nick Woodman developed the first GoPro concept to capture surfing without a separate photographer. A simple wrist-mounted film camera grew into a rugged digital-camera platform with stabilisation, mounts and editing software.
Sources · previous brand research
- 2002
GoPro is founded in California.
- 2004
The first 35mm HERO camera goes on sale.
- 2018
HyperSmooth makes electronic stabilisation a defining feature.



