02 / Company & ownership
Behind the brand.
Soichiro Honda founded the company around small engines and motorcycles. Honda’s unusually broad engineering culture now covers transport, power equipment, marine products and aviation.
Sources · previous brand research
- 1948
Soichiro Honda and Takeo Fujisawa build a motor company.
- 1958
A practical motorcycle begins an extraordinary global run.
- Today
Transport, power equipment, marine products and aviation share one culture.



