02 / Company & ownership
Behind the brand.
MUJI began in 1980 as a small range of no-brand quality goods. Its product system strips back packaging, colour and unnecessary features across home, clothing, travel and food.
Sources · previous brand research
- 1980
MUJI begins with a compact range of household products and food.
- 1983
Aoyama gives the restrained product system its own space.
- Today
Home, clothing, travel and food retain the reduced-design approach.



