02 / Company & ownership
Behind the brand.
Nixon was founded in Encinitas to make watches that reflected surf, skate and snow culture more specifically than mainstream sports watches. The catalogue later widened into digital, tide and rugged outdoor formats.
Sources · previous brand research
- 1998
Nixon launches in Southern California.
- 2000s
Athlete collaborations expand the watch range.
- Today
Tide, digital and analogue lines share the same boardsport roots.



