02 / Company & ownership
Behind the brand.
Sam Farber created OXO after seeing his wife struggle with a conventional peeler. The resulting Good Grips handle established a design practice built around observation, comfortable use and details that help a broad range of people.
Sources · previous brand research
- 1990
The first 15 Good Grips kitchen tools launch.
- 1992
The tools enter MoMA’s permanent collection.
- Today
The same user-led method spans kitchen, cleaning and coffee.



