02 / Company & ownership
Behind the brand.
PENN is Pure Fishing's saltwater-focused fishing-tackle brand, founded by reel maker Otto Henze in Philadelphia in 1932. Its main range covers reels, rods and rod-and-reel combinations. Shoppers should match reel size and drag, rod power/action and line/lure rating to the species and technique, and rinse and maintain saltwater equipment as directed.
