02 / Company & ownership
Behind the brand.
Persil is Henkel's laundry-detergent brand, launched in Germany in 1907 and now sold in liquids, powders, gels and pre-dosed formats, with names and formulas varying by country. Detergent must be kept from children and eyes, never ingested, and dosed for the local formula, load, soil and water hardness. Pre-dosed capsules must be handled dry and never cut or opened; fabric care labels and machine instructions control.
