02 / Company & ownership
Behind the brand.
Sensodyne is Haleon's oral-care brand for dentin hypersensitivity, launched in 1961. The current US range is centred on fluoride toothpastes with different desensitising actives and benefits. Formulas, claims and age directions differ by country, so buyers should read the local Drug Facts or label and seek dental advice for persistent pain. The official US range does not support treating Sensodyne as a general denture, water-flosser or mouthguard brand.
