02 / Company & ownership
Behind the brand.
Snow Peak began in 1958 when mountaineer Yukio Yamai asked Tsubame-Sanjo craftspeople to make climbing equipment he could trust. The brand still uses that regional manufacturing skill for key metal products.
Sources · previous brand research
- 1958
Yukio Yamai starts making equipment with Tsubame-Sanjo craftspeople.
- 1980
The company adopts the name that will carry its camping range worldwide.
- Today
Key metal camping products still draw on Niigata manufacturing skill.



