02 / Company & ownership
Behind the brand.
Swarovski is the Austrian crystal and jewellery company founded by Daniel Swarovski. Its consumer range includes crystal jewellery, watches, accessories, figurines and decorations, plus a distinct Swarovski Created Diamonds line. Crystal, cubic zirconia and laboratory-grown diamonds are different materials; shoppers should read the exact material, plating, stone, care and warranty details rather than treating every sparkling product as diamond jewellery.
