← All brand profiles

The brand behind your purchase

Tide

Tide is P&G's fabric-care brand, launched as a heavy-duty laundry detergent in 1946.

Official website documentedCompany background available

These are brand facts. They do not certify the quality or authenticity of an individual listing.

01 / Buying facts

What you can check.

Warranty & support

Tide publishes a US money-back satisfaction programme requiring a completed form, original UPC and original dated receipt, postmarked within 30 days of purchase. It is a regional satisfaction offer with its own form and limits, not a universal product warranty.

Sources · checked

History on record

1946 — Tide laundry detergent became available in 1946

Sources · checked

02 / Company & ownership

Behind the brand.

Tide is P&G's fabric-care brand, launched as a heavy-duty laundry detergent in 1946. Its core US formats are liquid detergent, unit-dose PODS and powder, with formula-specific variants and additives. Buyers should follow the garment-care label, washer and dosing instructions and keep detergent and laundry pacs closed and away from children. The official scope does not justify generic categories such as clothespins, drying racks, fabric shavers or fabric softeners.

Sources · checked

03 / Product guide

Start with the right product.

Representative products from our brand research; popularity and current availability are not independently ranked.

Liquid laundry detergent

Measured liquid formulas selected for machine type, load, fragrance and fabric-care need

Official product details ↗
Sources · checked
Categories in our shortlist

Fabric Stain Removers

These category assignments are editorial selections, not product testing.

What is still unknown?

We do not yet have documented answers for these parts of Tide’s profile. Missing evidence is not a negative finding about the brand.

  • Company timeline
  • Design location
  • Manufacturing by product line
  • In-house and outsourced work

04 / Compare

Explore the same category.

Fabric Stain Removers

EcoverView profile →Seventh GenerationView profile →

See the Brand Check classification and community feedback →