02 / Company & ownership
Behind the brand.
Vitakraft is a German pet-food and pet-care company whose predecessor dates to 1837 and whose brand name dates to 1929. It sells staple foods, treats, bedding, toys and care products for several species. Species, age or life stage, complete food versus complementary treat, serving amount, ingredient sensitivities and local formulation must be checked on the exact pack; products for dogs, cats, birds and small animals are not interchangeable.
