01 / Story
Less, but better before the phrase became famous.
Max Braun founded an engineering workshop in Frankfurt. Under Dieter Rams and a wider design team, Braun established a precise visual language of clear controls, grids and restrained forms that still shapes its products.
- 1921
Max Braun opens his engineering workshop.
- 1955
The new Braun design department begins its modernist direction.
- 1956
Dieter Rams joins and later leads design for decades.
