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EU designed brandsGANNIBrand guide
Copenhagen fashion since 2000

GANNI

Contemporary fashion collections created by a Copenhagen-based design team.

Designed inCopenhagen, Denmark
Made inGlobal supplier network
Known forPrinted Midi Dress
01 / Story

A small cashmere label is recast.

GANNI began as a cashmere line and was reshaped by Nicolaj and Ditte Reffstrup into an expressive Copenhagen fashion brand. Bold prints, dresses and western-influenced boots contrast with austere Scandinavian stereotypes.

  1. GANNI is founded in Copenhagen.

  2. Nicolaj and Ditte Reffstrup take over the company.

  3. International growth creates the GANNI Girl community.

02 / Flagships

Start with these.

Three products that define GANNI.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Fashion design in Copenhagen
  • Seasonal womenswear and accessories
  • Material and supply-chain programmes
Sources & further reading1 official source

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More EU-designed brands.

Check before you buy

Take the origin note with you.

GANNI owns no production facilities and uses global suppliers. Product origin varies by style, and Copenhagen design is not Danish manufacture.

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