A small cashmere label is recast.
GANNI began as a cashmere line and was reshaped by Nicolaj and Ditte Reffstrup into an expressive Copenhagen fashion brand. Bold prints, dresses and western-influenced boots contrast with austere Scandinavian stereotypes.
- 2000
GANNI is founded in Copenhagen.
- 2009
Nicolaj and Ditte Reffstrup take over the company.
- 2010s
International growth creates the GANNI Girl community.



