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EU designed brandsPolestarBrand guide
Swedish electric performance

Polestar

Electric vehicles designed and engineered by a Swedish-headquartered performance brand.

Designed inGothenburg, Sweden and global teams
Made inChina and other expanding production locations
Known forPolestar 2
01 / Story

A racing team became an EV brand.

Polestar traces its name to a Swedish motorsport team that became Volvo’s performance partner. Volvo and Geely established it as a standalone electric-car brand with design and development centred in Gothenburg.

  1. The Flash Engineering racing team begins the lineage.

  2. Volvo acquires the Polestar performance business.

  3. Polestar is announced as a standalone electrified brand.

02 / Flagships

Start with these.

Three products that define Polestar.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Vehicle design in Gothenburg
  • Electric performance engineering
  • Interface and material development
Sources & further reading2 official sources

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More EU-designed brands.

Check before you buy

Take the origin note with you.

Polestar’s Swedish identity does not mean Swedish manufacture. Vehicles have been produced in China, the United States and expanding locations depending on model and market.

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