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Japan designed brandsSonyBrand guide
Designed in Japan · global production

Sony

Consumer electronics developed through Japanese-led design and engineering teams.

Designed inTokyo, Japan
Made inGlobal factories and manufacturing partners
Known forWH-1000XM6
01 / Story

Japanese design, global production.

Sony grew from a small post-war Tokyo electronics workshop into a global design and entertainment group. Its products still combine Japanese industrial design, imaging, audio and semiconductor expertise.

  1. A Tokyo workshop opens

    Masaru Ibuka and Akio Morita start the company after the war.

  2. The Sony name

    Tokyo Tsushin Kogyo adopts the shorter global identity.

  3. Design across many fields

    Japanese teams connect imaging, audio, entertainment and semiconductors.

02 / Flagships

Start with these.

Three products that define Sony.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • WH-1000XM6
  • Alpha 1 II
  • BRAVIA 9
Sources & further reading1 official source

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

Check before you buy

Take the origin note with you.

Sony is included for Japanese design, not a universal Made in Japan claim; assembly varies by model.

Visit SonyReport a correction