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US designed brandsYETIBrand guide
Austin outdoor gear since 2006

YETI

Outdoor coolers, drinkware and gear developed from the brand’s Austin base.

Designed inAustin, Texas
Made inGlobal manufacturing across several countries
Known forTundra 45
01 / Story

The cooler built for daily abuse.

Brothers Roy and Ryan Seiders founded YETI after finding ordinary coolers inadequate for fishing and hunting. The rotomoulded Tundra established a durability-first brand that later expanded into drinkware, soft coolers and bags.

  1. YETI is founded in Austin.

  2. The Tundra hard cooler defines the brand.

  3. Rambler drinkware opens a much larger category.

02 / Flagships

Start with these.

Three products that define YETI.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Cooler and drinkware product development
  • Austin-led brand and testing
  • Outdoor carry systems
Sources & further reading2 official sources

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More US-designed brands.

Check before you buy

Take the origin note with you.

YETI’s products are manufactured in several countries. Some Tundra coolers may be made in the US, but the range also includes Mexican and Asian production; verify the exact item.

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