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Levi's

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Levi's is Levi Strauss & Co.'s principal denim and casual-apparel brand. The company began in San Francisco in 1853, and Levi Strauss and Jacob Davis patented riveted work pants in 1873.

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Sources & details4 references · History, warranty and open questions

History. 1853 — Levi Strauss opened his San Francisco dry-goods business; the riveted blue jean followed in 1873

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