02 / Company & ownership
Behind the brand.
Levi's is Levi Strauss & Co.'s principal denim and casual-apparel brand. The company began in San Francisco in 1853, and Levi Strauss and Jacob Davis patented riveted work pants in 1873. This scope excludes the company's Beyond Yoga and Levi Strauss Signature labels. Fit numbers, rises, inseams, fabrics and care differ by garment; production is sourced across many countries, so origin and safety or workwear claims must come from the exact product label rather than the heritage story.
