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Japan designed brands›SubaruBrand guide
Designed in Japan · global production

Subaru

All-wheel-drive cars developed from a Japanese aerospace and engineering lineage.

Designed inTokyo, Japan
Made inJapan and United States, depending on model
Known forOutback
See flagship productsVisit Subaru ↗
01 / Story

Japanese design, global production.

Subaru emerged from Fuji Heavy Industries and carries an aircraft-influenced engineering culture into boxer engines, symmetrical all-wheel drive and safety systems.

  1. 1953

    Fuji Heavy Industries

    Aircraft-rooted companies regroup into a new manufacturer.

  2. 1958

    The Subaru 360

    A compact car gives the automotive brand its first icon.

  3. Today

    Boxer and all-wheel-drive identity

    Japan and Indiana share production across different models.

02 / Flagships

Start with these.

Three products that define Subaru.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Outback
  • Forester
  • BRZ

Quick Brand Check: company, warranty & buying notes →

Sources & further reading1 official source
01
Subaru — official sourceOfficial source
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Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

SonyTokyo, Japan
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PanasonicOsaka, Japan
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NintendoKyoto, Japan
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Check before you buy

Take the origin note with you.

Many models are built in Japan or Indiana; the exact vehicle’s VIN identifies its assembly plant.

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