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Japan designed brandsYONEXBrand guide
Designed in Japan · global production

YONEX

Racquets, clubs and footwear engineered by a Japanese sporting-goods specialist.

Designed inTokyo, Japan
Made inJapan, Taiwan and other locations, depending on product
Known forAstrox 100 ZZ
01 / Story

Japanese design, global production.

Minoru Yoneyama began making wooden floats in 1946 and redirected the factory toward badminton after plastics displaced the original business. Composite racquet engineering became YONEX’s core.

  1. Woodworking in Niigata

    Minoru Yoneyama begins by making wooden fishing-net floats.

  2. Badminton racquets

    The company redirects its craft after plastics displace the original business.

  3. Composite sports engineering

    Top racquets connect Japanese production with global competition.

02 / Flagships

Start with these.

Three products that define YONEX.

03 / Origin

What the design claim covers.

The claim follows the product line, not just the logo.

Covered design work
  • Astrox 100 ZZ
  • EZONE 98
  • New Ezone GT Driver
Sources & further reading1 official source

Brand statements and product ranges change. Verify the current country-of-origin marking on the exact model before purchase.

04 / Compare

More Japan-designed brands.

Check before you buy

Take the origin note with you.

Top racquets may be made in Japan, while other levels and product types use different factories.

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